Our Dream is to take Development Journalism to Greater Height in Kaduna State — AMDF


Our Dream is to take Development Journalism to Greater Height in Kaduna State — AMDF

Zainab Tanimu – Kaduna, NIGERIA

The Africa Media Development Foundation, (AMDF), a non- governmental, non-political and non-profit media development organization in Kaduna state has reiterated its commitment in taking Development Journalism to greater height in the state.

The Chief Executive Officer (CEO) Africa Media Development Foundation, Iliya Kure, a seasoned Media Practitioner disclosed this while addressing journalists during a training session organized  by the outfit to educate them on way forward towards enhancing reportage that has bearing with the needs and aspirations of the common man.

The foundation is an outfit that supports Journalists, Organizations, and CSO’s as well as promotes freedom of the press.

The media it stressed needs to show more interest in what goes on in our various communities by highlighting their areas of needs to the government and relevant agencies in other to fast tract development to such areas.

Iliya observed that most of our reportage is centered on influential people while issues of paramount importance that has to do with the development of the ordinary citizen are under reported. The AMDF he said is determined to change the trend by lending voice to the voiceless which he said is achievable through development journalism.

The foundation in order to meet up the set goal has taken it upon itself to expand the scope of development journalism in the state which was the reason behind setting up a project that would train more journalists towards enhancing their reportage.

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At the end of the project, it is the dream of AMDF to see experts in development Journalism reporting issues of development. It would also want to see journalists’ interest stimulated towards picking up under reported issues that has to do with development. Nothing would be more fulfilling for the foundation to see development Journalism reporting enhance in Kaduna state.  “Development journalism gives soul to the media; it gives it a human face.”  The Director explained.

Development journalism is an aspect of journalism that reports issues that involves the vulnerable as such the AMDF would leave no stone unturned in building the capacities of journalists towards this direction.

Journalists he maintained have crucial role to play in development. Being the agenda setter, and the mirror of the society, the media is expected to report issues that would impact positively on the lives of the less privileged.

”We must consider what agenda we are setting for development. Look at how it would affect the people. Pick on how well for example, a politician’s manifestoes is going to impact on his people. For the man on the street, let them understand. Communities do not ask questions because they are not even aware of what they should expect. Thus, giving them the voice to speak would help”.

Innovation and success stories of communities he said have the tendency of triggering government’s response as well as motivate people towards inspiring for change.

He charged journalists to avoid sentiments and bias in their reportage. They should at all times maintain the ethics of the profession and always having a balanced story.

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“Concentrate on professionalism. We need to know who we are, what the peoples social norms are, for you to float with them”. He sounded.

The Coordinator, Africa Media Development Foundation Sekyen Dadik had in her presentation explained what is expected of a Development Journalist.

A development Journalist must be someone who can push for development, one who is knowledgeable, one who has the skills, must be someone who is research driven to be able to balance stories. It must be someone who is passionate about the job, must be ready to hold government responsible by monitoring projects and policies to know how its affects the people and above all that person must be ready to sacrifice both in terms of money and time.

She had emphasized the need for journalists to follow –up stories to be sure that policy pronouncements are actualized.  Our report must not cloud the issue of discussion but to illuminate it. Painting a clear picture to the audience would give credence to our reportage. She advised.

“Let your story go virile so as to attract intervention from different places”. She ended.

Speaking at the training the two team leaders of the group Ibrahim Yakubu and Mohammed both shared their experiences with the newly incorporated members.

While narrating their experiences, they encouraged members to be up and doing in order to excel. The job though tasking they said, is very rewarding for it is a service to humanity. The training closed on a good note with a scheduled visit to Kabobo community, 27Km away from Kaduna town.